Association Executive Directors Community

2021 Membership Benchmarking Report by MGI

  • 1.  2021 Membership Benchmarking Report by MGI

    National Council Staff
    Posted 06-01-2022 18:00
      |   view attached

    Greetings All,

    I wanted to share the 2021 Membership Marketing Benchmarking Report by MGI. This report takes into account a membership survey of both trade and professional associations across the country and reports out on membership statistics such as total membership (year/year), retention rates, and new member acquisition. 

    A few key sections in the report to take note:

    • Average membership change in the past year (page 9)
    • Average change in membership over the past five years (page 12)
    • New member acquisition data in the past year (Page 13)
    • Overall renewal rates for associations (Page 15)
    • Most successful association recruitment channels data (Page 18)

    The report contains other numerous membership and marketing benchmarking data that you may find useful.

    Thanks and let me know if you have any questions. 


    Joel Nepomuceno
    Membership Manager
    National Council for Mental Wellbeing
    Washington DC