Association Executive Directors Community

988 Implementation Guidance Playbooks

  • 1.  988 Implementation Guidance Playbooks

    Posted 04-20-2022 14:04

    Hello Association Executives,

    Please find links below to the 988 implementation guidance playbooks for states, mental health and SUD providers, lifeline contact centers, and more that were released today. 

    SAMHSA, in co-sponsorship with NASMHPD, convened with national partners across critical working sectors involved with 988 to help advance 988 planning efforts at the state and local levels. These national-level meetings brought together states, territories, and tribes; crisis contact centers; public safety answering points; and behavioral health providers to exchange resources and best practices for facilitating the 988 transition.

    As part of these efforts, SAMHSA also collaborated with national partners to create playbooks and other guidance documents to assess and improve the operational readiness of these critical groups to support implementation of 988. 

    We are delighted that these playbooks and other guidance documents are now available.

    The following are the links to the individual playbooks:

    To drive unified national communication about 988, SAMHSA is adding more communication materials and products to its 988 Partner Toolkit, including logo and brand guidelines, radio PSA scripts, and a sample e-newsletter. As the transition to 988 in July approaches, SAMHSA will add more 988 tools and resources, like short, shareable videos and sample social media posts to support partner communication planning efforts. These are available on the SAMHSA 988 web page.

    As we also shared on Engage yesterday, HHS awarded $105 Million to States and Territories to strengthen crisis call center services in advance of the July transition to 988.  Please see the HHS press release announcing this funding award and the SAMHSA efforts.

    We hope the playbooks and other resources are helpful to you.

    Keisha Pitts
    National Council for Mental Wellbeing
    Washington DC